In this article, hadoop professionals will share their thoughts on hadoop datawarehousing and will discuss Hadoop and EDW (Enterprise Data Warehouse). There are people who believe that EDW and Hadoop will continue to coexist, simultaneously, solving various use cases.
They take the combination of Hadoop and EDW like peanut butter and chocolate. Watching cold EDW data and transferring it to Hadoop is simple to understand and compel only when you don’t have to analyze data in enterprise data warehouse.
In this way, Hadoop storage will cost you less. However, entrepreneurs are handling their big data infrastructures well on multiple dimensions. So, let’s discuss a few Hadoop value drivers in detail-
- Archiving Cold Data To Optimize EDW Storage
Just in case Enterprise Data Warehouse is full at the seams, you need to offload/ transfer your cold data on to Hadoop. This specific retail enterprise does approximation about adding hadoop can house 20-30% data growth this year with no requirement of expanding the available warehouse.
The enterprise datawarehouse can support intended analysis, whereas Hadoop can hold all the archived data for staging and reporting.
- Offloading Of ETL Processing Enhance The EDW Performance
Big size of EDW CPU cycles are invested on data transformation part that can slow the process of analytic queries, ingestion, and entire performance of EDW. It is suggested to use Hadoop as the landing zone for retrieving data.
You may need to change it there in most economical and efficient way and load it within the EDW for further analysis.
- Boost Analyst Productivity
Data analysts invest their time in more productive tasks rather than spending it for query results or troubleshooting. This has helped in boosting productivity.
- Enhance Confidence Level To Make Sound Business Decisions
This point needs no explanation. With the help of Hadoop, enterprises have become stronger in decision making- credit does to all cost-effective processes and structured and unstructured data that help management in making business decision without failure.
So, if you are planning to invest in Hadoop datawarehousing, you must look for ways to optimize your EDW investment.
Selling products are the certainly the final line for an e-commerce when it comes to customer interaction, however, product selling is not the only objective of an e-commerce. It is the most powerful aspect of an e-commerce business, but ‘sales’ are not everything.
With the rapid spread of e-commerce portals and online businesses, it is also a mandate for every e-commerce portal to stand out of the crowd. Therefore the focus has to be on the interface designs, the UX, the aspects of the website, customer satisfaction ration, the impact of the brand strategy and a plenty of other things apart from just selling. Here are a few of the common objectives of an e-commerce portal:
• Wonderful customer experience
One of the major objectives of an e-commerce has to be the kind of customer experience that they offer. The company has to keep a close eye on the way the e-commerce portal looks. It has to very easy to use, and extremely convenient. The customer should not find any difficulty in understanding and using the portal. This is a major goal that an e-commerce company has to fulfill. Apart from this, it is also extremely important to design the webpage in an intuitive manner. It should be catchy enough to gather the interest of the user. Also, a personalized e-commerce portal works wonder for any organization. It enhances the appeal and also helps to connect well with the customer.
• Brand image has a lot of value
For every company, it is very important to create a positive brand image. If the brand image is very strong then it automatically works in favor of the company. A lot of your current customer already becomes the indirect ambassadors of the company. Just like if a person likes certain food in a restaurant the person tends to spread the word amongst his/her circle. It is like a natural thing. Therefore, companies should spend time in creating a very positive and solid brand image. Now, here it will depend on both the customer experience and brand strategies. Unique and attractive marketing campaigns can help the company amplify their brand presence. Plus, they may also help in creating a positive image, only if they are planned to do so, and are executed in a proper manner.
• The look and feel of the portal
Now, since it is an e-commerce portal, and you may or may not have any offline presence, therefore, it is extremely important to curate an eye-catching online portal. The look and feel of the portal will depend on a lot on your design choices. Hence, make sure that the website is designed tastefully, keeping in mind the interest as well as the behavior of the customer, you can also take help of a Magento eCommerce Development Company.
• Mobile responsiveness
This is the era of a mobile phone, and a majority of users are mostly using Smartphone to order items as well. Therefore, it is extremely important for companies to develop responsive sites, which offer a similar experience on both mobile and web. In fact, mobile platforms have higher chances of attracting more leads. Therefore, never miss out on developing an intuitive mobile based site for your business.
• Keep a tight eye on your operations
Now that the customer has purchased an item from your e-commerce site, this should never mean that your responsibility towards the customer has ended. In fact, after the customer purchases anything, you have to become more careful towards customer’s complete journey. Make sure that the buyer never feels less valued after the purchase is done. Plus, you have to make sure that your packaging and delivery departments are always up to the mark, and they do not let down the wonderful experience that the customer had with you! Also, the customer service teams should be trained to deeply value the customer. All this will not only lead to greater customer retentions but will also help to fetch more leads as the happy customer will certainly spread the word.
You can go through a Simple PPT to understand it in a better way:
PPT on Objectives of eCommerce portals
There is no doubt about the fact that sales and revenue generation is the key to keep every profitable business in a healthy state. However, the business should never be solely focused on selling. In this era, customer experience holds a lot of important. Especially, when the value of the social media portals and customer feedback has reached a new high, it is extremely important for a business to not leave any loophole. Brand building and customer engagement strategies are a great way to enhance the presence and visibility of the company too!